SIGA 2026 – Kaffeecenter delights visitors and winners

SIGA 2026 – Kaffeecenter delights visitors and winners

SIGA 2026 was a great success for Kaffeecenter and a real highlight of the year. For the first time, we had our own stand at the Sarganserland Industry and Trade Fair, which took place from 2 to 9 May 2026 at the exhibition centre in Mels. Over the course of eight days, the region’s largest exhibition attracted around 45,000 visitors, and over 350 businesses showcased what the Sargans region has to offer. We were right in the thick of it too.

Coffee enjoyment you can touch

The aroma of freshly ground coffee drew many visitors straight to our stand. There was a bustling atmosphere throughout all eight days of the fair. Numerous guests took the opportunity to sample coffee specialities, find inspiration and experience the latest JURA coffee machines first-hand. Our cold brew specialities, which prepare refreshing cold coffee at the touch of a button, were particularly popular. We set aside plenty of time for one-to-one chats and live demonstrations, showing what modern coffee machines are capable of today. Many visitors also signed up for the popular home consultation service, where coffee machines are presented and tested directly in their own homes.

The great bean puzzle

Our coffee bean guessing game proved to be a particular crowd-puller. Anyone who wanted to could guess how many coffee beans were in our large glass container. The excitement was palpable throughout the fair, as everyone wanted to know who would be closest to the correct number in the end. The correct number of coffee beans in the glass was 64,139.

In the end, the winners – those who had come closest to the correct number – were announced and notified personally. Attractive prizes awaited them:

• 1st prize: a JURA C8 in Piano Black, including 1 kg of coffee
• 2nd prize: 10 kg of coffee from our house blend
• 3rd prize: a gift voucher worth CHF 150

We would like to offer our warmest congratulations to the lucky winners. And even if you weren’t among the main winners this time, you won’t go away empty-handed: As a thank-you for taking part, you’ll receive a 5 per cent discount on your next purchase from the Kaffeecenter shop, valid on accessories, cleaning products and everything related to JURA coffee machines. The discount code GENUSS6 is valid until 31 October 2026.

There is considerable interest in our rental model

One topic in particular caught the attention of many visitors: our corporate hire scheme, which we offer throughout Switzerland. The idea behind it is very simple. The company receives a high-quality JURA coffee machine delivered free of charge, and we take care of everything else. All maintenance and cleaning costs, including cleaning products, are included in the price per cup, and billing is based solely on actual consumption. No upfront costs, no hidden fees, no surprises.

Our specialist, Hansuli Eggenberger, regularly visits customers on site to record their usage and, whilst he’s there, check the condition of the machine. Should a fault ever occur, all it takes is a phone call or an email, and we’ll be there straight away – with a replacement machine if needed – to ensure your coffee enjoyment is never interrupted. It is precisely this combination of enjoyment, service and full cost control that won over many companies at the trade fair.

Incidentally, this model isn’t just suitable for long-term use in the office. You can also hire a machine flexibly for events, meetings or occasions where a lot of coffee is served, without having to make a major investment.

A successful debut

Surrounded by over 350 exhibitors and around 45,000 visitors, we will remember our first appearance at SIGA as an all-round success. The positive response, the in-depth discussions and the many new contacts serve as both inspiration and motivation for us. We were particularly pleased with the consistently positive feedback on our presentation, the advice we provided and the expertise of our team.

A big thank you

We would like to extend our warmest thanks to all the visitors who came to see us at SIGA 2026. Special thanks go to our team, whose passion, experience and warmth helped to make this event a truly memorable experience.

Outlook

Following this successful trade fair, we look forward to many more opportunities to discuss all things coffee. Anyone interested in our rental scheme is welcome to get in touch with us at any time, and anyone who missed SIGA is warmly invited to visit us in person at the Kaffeecenter Buchs or to arrange a home consultation.

Coffee is more than just a drink. Coffee is a passion, a craft, an experience and a piece of joie de vivre, and that is exactly what we share with our customers every day.