WIGA 2025 - Coffee centre inspires visitors and winners

WIGA 2025 - Coffee centre inspires visitors and winners

WIGA 2025 was a great success for the coffee centre and a real highlight in the annual calendar. After a break of several years, we were once again represented with our own stand at the largest business fair in Werdenberg. Even on the first few days, it was clear how much interest there was in coffee, advice and modern coffee machines.

Coffee enjoyment you can touch

The aroma of freshly ground coffee was in the air and led many visitors directly to our stand. The stand was very busy on all days of the fair, with queues forming at times. Numerous guests took the opportunity to taste coffee specialities, be inspired and experience the latest JURA coffee machines live.

The new JURA Z10 with its innovative Cold Brew function, which prepares cold coffee at the touch of a button, was particularly popular. The Cold Sweet Nitro from JURA also generated a lot of enthusiasm. With its characteristic foam, completely without milk, and optionally sweet, bitter or flavoured with Rivella, it was one of the highlights of the trade fair.

Our expert Nicole Hofbauer took a lot of time for personal discussions, carried out live demonstrations and showed impressively what modern coffee machines can do today. Many visitors were also informed about the popular home consultation, where coffee machines are presented and tested directly at home.

The great bean puzzle

Another crowd-puller was our WIGA competition. Around 500 participants tried to guess the exact number of coffee beans in the large glass container. The correct answer was 70,785 beans.

The tension was palpable throughout the fair, as everyone wanted to know who was closest at the end. The winners were announced on the last day of the fair. Three lucky participants were delighted to receive attractive prizes, ranging from exclusive accessories to a coffee machine for the home.

The prize-giving ceremony provided some great moments and many delighted faces. Only the second winner preferred to remain anonymous, which was of course respected. For everyone else, it was an unforgettable moment when the exact number of beans was announced. Many visitors marvelled at how difficult it is to estimate how full such a glass container is, and some jokingly announced that they would be more strategic next time.

Coffee enjoyment and advice combined

The coffee centre's appearance at the WIGA was more than just a product presentation. It showed how passion, expertise and personal contact combine to create a holistic experience. The open and cordial atmosphere at the stand was particularly appreciated, inviting visitors to linger, marvel and savour.

Many visitors were also interested in the company rental model that the coffee centre offers throughout Switzerland. JURA coffee machines are delivered, serviced and cleaned free of charge, including beans and accessories. Billing is based solely on consumption. This concept convinced many trade fair visitors and shows that enjoyment and efficiency go together perfectly.

Two weeks full of enthusiasm

For us, WIGA 2025 was not just a trade fair, but an opportunity to share our passion for coffee with hundreds of people. The positive response, the intensive discussions and the many new contacts are both an incentive and motivation for us.
Our entire team looks back on these days with great pride. The consistently positive feedback on the presentation, advice and expertise of our team was particularly pleasing.

A big thank you

We would like to thank all the visitors who came to see us at WIGA 2025. Special thanks go to our dedicated team, whose passion, experience and warmth helped to make this presentation a real experience.

Letting and outlook

In addition to traditional sales and home advice, the rental of coffee machines was also a topic that interested many visitors. The Coffee Centre offers companies throughout Switzerland flexible solutions in which coffee machines including beans, service and cleaning are made available. This allows companies to enjoy high-quality coffee without any initial costs or effort.

After this successful trade fair, we are looking forward to many more coffee-related encounters. Anyone who missed the WIGA is cordially invited to visit us directly at the Buchs coffee centre or to arrange a home consultation.

Coffee is more than just a drink. Coffee is a passion, a craft, an experience and a piece of joie de vivre, and that is exactly what we share with our customers every day.