If our team were a Ghibli film - magic, machines and real coffee
April is often the month for short-term spring promotions, discount codes and interchangeable decoration ideas. At the coffee centre, we're taking a different approach. Instead of the usual, this month we are focusing on a mixture of technology, fantasy and a touch of playful imagination - inspired by the aesthetics of a Studio Ghibli film and the demands of modern coffee technology.
While everything is beginning to blossom outside, we are taking this as an opportunity to think in new ways internally too - not in percentages, but in perspectives. Because for us, coffee is more than just a drink. It is part of an attitude. It is a ritual, a moment in between, a dialogue companion. And sometimes even a silent hero in everyday life.
Instead of writing about functions or product details, we asked ourselves:
What would our everyday life look like if we saw it through the eyes of a Ghibli animation studio?
Illustrations instead of advertising images
With the help of AI and a keen sense of style, we transformed scenes from our day-to-day work into lovingly drawn moments - in the style of a Ghibli film. Not exaggerated, not playful. Simply charming, clear and full of atmosphere.
The people, the machines, the light in our showroom - it all suddenly looks like an animated storyboard. And the best thing about it: it doesn't feel staged. It is our everyday life - just with a touch of magic.
Scene 1: The reception
Two familiar faces at the heart of our showroom. They are standing in front of a Jura machine, friendly, focussed, at eye level with everyone who comes in. Anyone receiving advice here quickly realises that it's not about sales, but about solutions, taste and genuine enthusiasm.
Scene 2: On the way to the customer
Jura machines are not just delivered by us - they are handed over with care. Whether for companies or private customers: On delivery, the machine is no longer just a product - it is the promise of enjoyment, reliability and service.
Scene 3: In the workshop
There is hardly a noise that it does not recognise. In our in-house workshop, machines are not simply repaired - they are understood. And sometimes even saved a little. With specialist knowledge, a steady hand and the claim that every cup will taste as it should afterwards.
Scene 4: The room
Our showroom is not a backdrop - it is a place to try, linger and understand. Anyone who takes a seat here realises that between machines, accessories and conversations, what many people are looking for quickly emerges - genuine access to good coffee.
Conclusion
We know this contribution is different. Perhaps even unusual. But that's exactly what suits us. Because we believe that good work speaks for itself - sometimes with numbers, sometimes with design. And sometimes in the language of the imagination.
If you want to know what's behind the cup of coffee - then drop by. Or click through our online shop.
But be aware that we don't just want to advise you, we want to inspire you.
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